Common questions we get asked
Frequently Asked Questions
Branding
What is branding
Branding is the gut feeling that consumers have about your business and your products. It's the first thing they see when forming an opinion and determining their willingness to purchase your products or services.
What is the purpose of branding
The purpose of branding is to create a reputation while building a loyal tribe of consumers. Business owners use this to get more people to buy more of something for more years at a higher price.
Who needs branding
Almost anyone can benefit from branding. If you're in a competitive industry, others can steal your product, sell it for cheaper, steal your employees, etc. By creating a trusted brand with a positive reputation, you're essentially adding another layer of insurance to prevent your competition from disrupting your business while increasing your sales.
When to rebrand
You should consider rebranding when:
- You're trying to gain a new audience
- Your business model or strategy has changed
- Your brand has become confusing or convoluted
- Your brand isn't converting
- People don't remember your brand
- Competitors entered your industry and you don't stand out
- You're having difficulty raising your prices
- You're trying to gain a new audience
- Your business model or strategy has changed
- Your brand has become confusing or convoluted
- Your brand isn't converting
- People don't remember your brand
- Competitors entered your industry and you don't stand out
- You're having difficulty raising your prices
Guava Media
What services does Guava Media offer?
As a niche branding house, we take pride in what we do and we don't stretch ourselves too thin like many creative agencies tend to do. Therefore, we only offer what we're the best at:
- Brand Strategy
- Brand Direction
- Branding Consultation
- Brand Strategy
- Brand Direction
- Branding Consultation
What is our process?
First, we go through a discovery phase to determine your brand’s goals, any problems you’re trying to solve and what challenges your business is facing. Years of experience have given us the knowledge to ask the right questions in order to get a clear image of what your project needs and how to get it on the right path from the start.
Once we’ve determined all of the above, we can proceed to set the terms such as how many rounds of revisions you need and your specific milestones along with the pricing. Don’t worry, we’ve asked all the right questions in the discovery phase to make sure this part of the process is painless and simple for both parties.
Finally, we can begin the work while involving the stakeholders as needed. Our process is transparent and we establish a direct line of communication between you and the project manager. The dates for the presentation of your project will all be defined by the milestones we agreed on and you’ll have a chance to express your opinions and discuss any necessary revisions.
How much does branding cost?
Our pricing structure for branding services varies depending on many unique factors. We try our best to accommodate customers of all sizes. Get in touch with us to discuss your business plans and we can provide you with a quick price estimate.
How much does a workshop cost?
For brand strategy consultation, we charge $5,000 for a 1 day workshop. This is great for companies with teams of design and marketing executives that are capable of executing a solid brand strategy. In this workshop, we will help your team understand the importance of branding and how to benefit from it.
Furthermore, we will do some exercises to determine your brand positioning and map out what needs to be done to achieve your goals. A change of internal culture along with a brand roadmap will put you on the path to success by turning your business into an admired brand.
Why choose Guava Media?
We understand business. Our team members have worked as creative directors at big companies and understand the internal structure of those companies. In addition, we also run our own businesses and understand what's important to the stakeholders that hire us. Our ability to put ourselves in everyone's shoes is what makes so many of our projects successful. We've been helping clients increase sales drastically without them ever having to launch a new product.
Our goal is to make an impact on every business we work with and build a lasting relationship where everyone wins. Our philosophy is that everyone can gain something valuable; ourselves, the companies we work with and the consumers that purchase their goods and services.